When I started, I had no idea of what a business plan was. As many beginners I thought “well, I’ll make the pieces and people will come”, but that only led to frustration! I had no one to show my jewels to, and sales were low or none for months.

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It's not going to be easy and it takes a lot of hard work, not to mention time.

After years in the basement working hard with blinders on, we are now trying to work smart. Online marketing is the business of choice for many people who want ...